Attractive binge-worthy content is what looks for inviting audiences to develop a loyal following. In episode #237 of the Online Marketing Made Easy podcast, Amy Porterfield and guest Melissa Cassera talk about the five storytelling techniques that turn your content into what your audiences will want to consume continuously.
Utilize Basic Plot Structures
Drawing from films and series, sometimes less familiar plot structures can entertain your content. In this sense, Melissa mentions three very effective plot types:
Redemption Stories: Overcoming difficulties and coming out successful is essentially the gist of such stories, which viewers will identify with and something they hope for in their own lives. A narration of an individual’s personal journey towards personal transformation could be powerful for the audience and encourage them to take steps toward transformation.
Leaving a story: This is for those who would want to shift what they had to go for a new adventure, like sharing a case of abandoning a prior career that eventually led the person to experience fulfillment.
You-Are-Not-Alone Stories: However, by sharing your common experiences with such, you will build empathy and connection and, later, may develop some community feelings in the audience.
Craft a Compelling Inciting Incident
Melissa would advise an author not to begin its story with mundanity but rather to get straight into the action, for that will most effectively hook it right in. Consider opening a blog entry with a shocking statistic or a teasy question before heading into the prose body.
Develop Relatable Characters
Your stories should be relatable to their lives. Creating characters that can identify with their lives and dreams will make the content so much more interesting. Sharing personal or customer success stories humanizes the brand and connects it to the audience.
Build Tension and Conflict
Keeping your reader hooked is introducing a problem or conflict in your narrative because your audience will naturally want to know how the whole thing pans out. This is just like the kind of suspense that you find in television shows that are so good you can’t help but binge-watch because you want to find out what’s really going to happen. Say, for example, you have a talk about challenges that you encountered in your business and how you overcame them; that gives one insight into the audience as well as keeps them engaged.
Provide a Satisfying Resolution
End your stories with clear and definite conclusions and lessons learned on them. A satisfactory resolution provides closure and reiterates the worth of your content to make your audience come back for more. At the end of your pieces, it may be a good idea to summarize the most critical things or actionable steps to leave the audience more informed and empowered.
Conclude your stories with clear outcomes or lessons learned. A satisfying resolution brings closure and adds value to the content, making the audiences want to come back for more. Summarizing the main takeaways or actionable steps at the end of your content could leave your audience with an informed and empowered feeling.